• http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Niece piece Joanna. Social media monitoring can provide a wealth of information on customer sentiment and can also be a great for crowdsourcing. Review sites can have specific feedback, both good and bad and are important to monitor. Forums can be a great place to solicit feedback as can blog posts. Being active in responding to input is important. Too often negative feedback gets amplified in a vacuum and positive feedback goes unacknowledged. Thanks for sharing.