• http://twitter.com/alexcliff0rd Alex Clifford

    Great article! I’d agree the best internet marketers are self taught.

    I know you say don’t read books, but I’d disagree. Disregard marketing books, but something are fairly timeless. I would recommend The New Rules of Marketing & PR, as well as anything by Seth Godin. These were great primers for myself to learn how the marketing world is changing.

    Really good article Drew – I enjoyed reading it.

  • http://twitter.com/victorpan victorpan

    The New Rules of Marketing & PR is a must. Read Seth Godin to learn how to write.

    The problem with books is that you don’t act on them, but I do see where you’re coming from here. It’s always more valuable to do, and experience things yourself – while having an unbiased opinion on how it may work/not work for others.

  • http://www.facebook.com/profile.php?id=501376149 Jamie Ippolito

    I’d suggest: build a website. then build another one. Try different platforms, build another website. If you can’t build a website (or at the very least know how), you can’t market one.

  • http://castillomediagroup.com/ Michelle Castillo

    I do not agree with your opinion about books. There are certain books that remain relevant for a long time. Especially those who talk about content creation, building trust etc.

  • Dino Maiolo

    I’m sure there will be plenty of us who will add our two cents to this. You mention it, but I’d stress learning analytics a bit more. Also, read the top blogs everyday. I can’t agree more on the writing aspect. That’s probably the biggest flaw I see among internet marketers today. It’s not only the lack of writing skills, but the disrespect for proper usage, grammar and sentence syntax.

  • http://www.examiner.com/internet-and-technology-in-national/david-frankk David Frankk

    I totally agree with the punch-line. I myself am a self-taught internet marketer, author, news reporter and believe that it is a continuous learning process.

  • http://twitter.com/BFMack Brian Mack

    Great post! and I agree in general, with one caveat. There were two books that I found during my early days of understanding social media that I found very helpful in grasping the “big picture”. They are The Cluetrain Manifesto and Groundswell. Both have been recently updated to incorporate recent changes in the social media landscape. They focus much more on understanding social media as an integrated eco-system and the importance of genuine engagement.