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How To Test Multiple Programmatic Partners
Do you know which partners are delivering the best performance?
Marketers are always looking to assess the performance of various programmatic vendors against both direct response and brand objectives.
Quantcast created this guide to share best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results.
Visit Digital Marketing Depot to download your copy today.
Sponsored by Quantcast.