• http://www.altaresources.com/ Cory Grassell

    As I am currently helping define our brand (rebranding), of which a content calendar is a big part, your point about finding a voice struck a chord. It IS important to find a voice, but it’s also critical to keep in mind that “different pieces…can have different voices.” I’m presenting voice samples on Friday, so I’ll be sure to mention this nugget of truth. Our brand should never be compromised; however, the voice will obviously differ from case study to Facebook to website.

  • http://www.facebook.com/joshharrell Josh Harrell

    A lot of aha! moments. Thanks.