How Users Can Get Access To Pinterest Analytics For A Website

Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands on this new Pinterest data? It’s actually quite easy.

Step 1 -Make Sure You Are Connected

First things first, you much actually tie your website to an account! This can quickly be done with either a business account or by listing a website on your profile. If you’ve already secured the new look, hop on to step 3.

Step 2 – Switch To The New Look

In order to access analytics, you’ll need the new-look Pinterest. To switch to this version, simply hover over your account info in the top right corner and click on “Switch To The New Look.”


 Step 3 – Verify Your Website

For this step, you’ll have a choice of either META tag verification or HTML verification — both will do the trick. Head to your account page and you’ll see a pencil underneath your description. Click on that.


Next, enter in the website that you’d like analytics for:


Then, choose whether you’d like to verify via HTML file or META tag. If by META tag, simply toss the generated code in your head, or just upload an HTML file to your root if you’d prefer. Either works just fine: Verify-Site-HTML_META

Step 4 – See Analytics Once Verified

Once the verification mark appears next to your website, you’ll be ready for access to tons of Pinteresting data. Simply go to the top right menu and scroll down to gain access.


Now, you’re ready to roll. For more information. see our look into the new Pinterest Web Analytics.

All images courtesy of Pinterest.

Related Topics: Analytics | Channel: Analytics | Pinterest | Pinterest: Analytics | Social Media Marketing | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Shannon Kennedy

    Thanks! I didn’t know I could verify my website with pinterest.

  • Harsh Bawa

    I tried it today and it was great working with it.

    The verification process was easy and toold me 2 minutes through upload of the file via FTP.

    The newly available metrics include impressions, volume (activity/people), recent pins and most-repinnned images. Marketers and brands can also see what pins drove the most visits to their sites.

  • avgjoegeek

    I was already verified – very cool though – thanks for this!

  • Cheryl Therrien

    I have tried this multiple times and keep getting an error that says something went wrong on their side. Oh well… maybe another day it will work. Big sigh…

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