How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

Anchorman 2 screen captureRon Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell’s Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada’s biggest curling event of the season.

After declaring Winnipeg, “The Paris of Canada,” Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind’s appearance this Thursday night on SportsCenter.

Adweek claims Anchorman 2 promotions are, “Changing the way movies are marketed,” but we were curious just how viral the Anchorman 2 ads have become. We asked video marketing firm Unruly to assemble a list of the top 20 most shared Ron Burgundy video ads, and here’s what we found:

1. Ron Burgundy’s “Anchorman” Announcement – CONAN on TBS

991,659 shares and 5,585,132 views

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2. Official Anchorman 2 Trailer

575,903 shares and 8,463,784 views)

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3. Anchorman 2 Official Teaser Trailer#2

229,758 shares and 6,892,794 views

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4. Anchorman 2 Teaser Trailer 2 [HD]: Ron Burgundy, “Did You Miss My Hot Breath In Your Ear?”

206,352 shares and 2,019,061 views

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5. Anchorman 2: The Legend Continues Trailer #2

185,772 shares and 4,532,346 views

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6. Dodge Durango | Ron Burgundy | “Gumball Machine”

76,543 shares and 1,420,712 views

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7. ANCHORMAN 2: THE LEGEND CONTINUES – Official Trailer – United Kingdom

72,914 shares and 925,031 views

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8. Ron Burgundy Sings Mayor Rob Ford’s Campaign Song – CONAN on TBS

68,024 shares and 1,478,239 views

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9. Dodge Durango | Ron Burgundy | “Staring Contest”

40,015 shares and 2,602,880 views

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10. Dodge Durango | Ron Burgundy | “It Comes Standard”

35,792 shares and 3,672,471 views

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11. Anchorman: The Legend Continues – Ron Burgundy Australian Election Message

32,027 shares and 607,751 views

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12. Ron Burgundy on Love/Hate series finale in Ireland

29,461 shares and 495,723 views

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13. Dodge Durango | Ron Burgundy | “Ballroom Dancers”

25,664 shares and 1,906,872 views

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14. Ron Burgundy on the Late Late Toy Show 2013

23,320 shares and 267,184 videos

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15. ANCHORMAN 2: THE LEGEND CONTINUES – Official Trailer – Ireland

19,707 shares and 348,130 views

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16. ANCHORMAN 2 – “Afternoon Delight” at Sydney’s Premiere

17,339 shares and 335,943 views

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17. Dodge Durango | Ron Burgundy | “Ride”

17,249 shares and 1,143,846 views

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18. Ron Burgundy Melbourne Cup message – Anchorman 2: The Legend Continues

9,523 shares and 374,385 views

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19. Ron Burgundy On British Halloween

8,807 shares and 305,402 views

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20. Dodge Durango | Ron Burgundy | “Elegance in Driving”

4,994 shares and 314,691 views

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Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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