• http://ndib.nerdsdoitbetter.com/abm/ Adam Lundquist

    Hi Ratko,
    That was a great article – I love the idea of basic radius targeting. For example if I am a school and I am recruiting new students, probably the people on the campus are on the tour. However, I may only have some of their information. By targeting them via the basic radius of my campus I would be able to provide them ads and retarget them to stay top of mind. My question is how do you track the conversions across the web? For example if the user received the ad via mobile, but made the conversion on desktop?
    Thanks,
    Adam

  • Ratko Vidakovic

    Thanks Adam. You bring up an interesting topic: cross-device attribution. I’ll cover that in a future article.

  • Chad Oda

    I’m rather new to this field of mobile advertising but I have heard there is quite a lot of ambiguity surrounding multi-device attribution, as there is no industry wide standard. Do have any suggestions on reading material that covers this subject?

  • Ratko Vidakovic

    Hi Chad. You are correct. It’s a tricky problem and there are no universal silver bullet solutions out there. There are many factors, but the main challenge is identity. There are only a handful of companies that can ID you across devices: Facebook, Google, maybe Twitter. In each case they are “walled gardens”, so to speak, and don’t offer open attribution solutions to the market. Some of the companies tackling this issue include Adometry (acquired, ironically, by Google earlier this year) and Tapad.

  • Felipe Faccio

    Hi Ratko,
    I totally agree, this is a great article. I´m from Brazil, and basically we still don´t know what to do exactly track the user precisely, cookie is dead, but how can we do this? Fingerprint is an option?

    Thanks,

    Felipe