The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds
The two 30-second ads highlight safety features of the carmaker's new 2017 Elantra model.
After releasing its first set of teaser ads last week, Hyundai has shared two of its four official Super Bowl spots, both highlighting safety features on the carmaker’s new Elantra model.
“Ryanville” and “The Chase” are 30-second spots produced by INNOCEAN Worldwide. “The Chase” features a couple making a quick escape in their Elantra after being chased by talking bears. “Ryanville” imagines a somewhat distracting world where every guy is Ryan Reynolds.
Released only yesterday, “The Chase” has already garnered nearly six million views, while “Ryanville” is only at 650,000 views – proving once again the Internet is more into talking animals than Hollywood celebrities.
The Chase — Hyundai Super Bowl 50 Commercial
Ryanville — Hyundai Super Bowl Commercial
According to Adweek, Hyundai will be airing a total of four Super Bowl ads — two 60-second spots and the two 30-second spots shared here. In addition to Ryan Reynolds, the brand enlisted Hollywood celebrity Kevin Hart, who will be featured in Hyundai’s official “First Date” ad.
The 60-second “First Date” spot hasn’t been released yet, but Hyundai shared the following two teasers for it:
First Date — Hyundai Super Bowl Teaser 1
First Date — Hyundai Super Bowl Teaser 2
You can keep up with this year’s full list of Super Bowl brands and their campaigns at: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.