According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion.
After clearing roughly $20 billion in the first half of 2013, the Q3 numbers put digital ad spending in the U.S. on track to top $40 billion. In 2012, internet ad spending hit $36.6 billion, an increase of 15 percent over 2011.
“Once again, interactive marketing is seeing remarkable gains,” said David Silverman, a partner at PricewaterhouseCoopers US, which conducts the research in partnership with the IAB. “Digital’s momentum is undeniable, as interactive advertising has proved itself to be an incredibly powerful channel for reaching consumers that are spending more time on digital screens than ever before.”
The fourth quarter of 2012 marked the first time digital ad spending in the U.S. passed the $10 billion mark.