IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount

IBM Digital Marketing NetworkIBM released a statement today confirming it has entered into an agreement to acquire email and marketing automation solutions provider Silverpop for an undisclosed amount.

Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization solutions.

Listing brands like Mazda and Stonyfield Farm as Silverpop customers, IBM says the acquisition will extend its client base by 8,000 organizations across 50 countries, as well as add to its portfolio of more than 100 SaaS solutions.

“Now, nearly any marketing, commerce or customer service professional from any business will have the ability to deliver the kinds of personalized customer experiences that make a measurable impact on the brand experience and the bottom line,” said IBM GM of industry cloud solutions Craig Hayman.

While IBM did not share financial details of the deal, it claims the acquisition is expected to close during Q2 of this year.

Related Topics: Channel: Industry | Email Marketing | Marketing Tools

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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