IBM released a statement today confirming it has entered into an agreement to acquire email and marketing automation solutions provider Silverpop for an undisclosed amount.
Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization solutions.
Listing brands like Mazda and Stonyfield Farm as Silverpop customers, IBM says the acquisition will extend its client base by 8,000 organizations across 50 countries, as well as add to its portfolio of more than 100 SaaS solutions.
“Now, nearly any marketing, commerce or customer service professional from any business will have the ability to deliver the kinds of personalized customer experiences that make a measurable impact on the brand experience and the bottom line,” said IBM GM of industry cloud solutions Craig Hayman.
While IBM did not share financial details of the deal, it claims the acquisition is expected to close during Q2 of this year.