iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley

icrossingCEODonScalesThree years after iCrossing’s acquisition by Hearst for $325 million, the digital marketing firm’s CEO Don Scales is leaving his post. iCrossing’s current president of North America Brian Powley will succeed Scales as iCrossing’s global president.

Scales joined iCrossing in 2006 as COO and became CEO in 2008 when he replaced former CEO and founder Jeff Herzog. According to AdAge.com, Scales decision to leave marks the end of iCrossing’s three-year buy-out by Hearst.

AdWeek reports that iCrossing grew from a few hundred to 900 employees during Scales tenure as CEO, and moved from being primarily a search marketing agency to offering display advertising, social media marketing and in-store digital practices.

iCrossing’s new global president, Brian Powley, joined the company in 2007 as the managing director of the San Francisco office, and was promoted to chief client officer the same year. In his new role, Powley will report to Hearst Magazines president David Carey.

Related Topics: Channel: Industry | Internet Marketing Industry


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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