Impression Score Among New AdSense Ad Review Center Features

Google AdSense LogoAlong with interface updates, Google recently added three metrics to the AdSense ad Review Center.

Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site.

Serving status identifies whether an ad is active (recently received impressions) or not. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.

Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to Google’s historic data.

Ad Review Center Impression Score

Google also added a “Find Related Ads” link to show ads are that have a similar destination page. You can then choose to allow or block the related ads in the Ad Review Center.

Related Topics: Channel: Display Advertising | Display Advertising | Google: AdSense

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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