Independence Day Campaign Lets People Sign Declaration Of Independence Using Twitter

dec_steve_hall

Just in time for July 4, New Orleans-based agency Peter Mayer is out with an admirable labor of love that celebrates America’s independence and, at the same time, brings some 21st century technology to the signing of the Declaration of Independence.

The agency’s founder, Peter Mayer, a first generation immigrant who “cherishes America’s freedom and opportunities,” inspired the agency to develop a piece of work that asks American if they, too, still believe in the country’s core values.

The work allows people to digitally “sign” the Declaration of Independence. To do so, people simply need to tweet #SignIt2014 to @peteramayer. Once they’ve done so, they will receive and automated reply with an image of their signature next to that of John  Hancock.

Sign_the_Declaration_of_Independence

People can also visit SignIt2014.com to add their names as well. The site will collect all the names and assign each one its own specific URL, which can then be shared across social networks. And for each signature added, Peter Mayer will make a donation to the Foundation for the National Archives which aims to help preserve America’s historical documents.

Yes, this is an agency flexing its creative muscles — but it’s an admirable and worthwhile effort which just might remind people that July 4th is about much more than hot dogs, hamburgers and fireworks.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!