#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined

The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans.

How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — or interlopers — will perform the best?

Too early to tell of course — the month-long tournament began yesterday — but the infographic industry has been working overtime and has some interesting results and projections. Here are three from RadiumOne, Offerpop and Adobe Digital Index.

Adobe Digital Index: The Most Social Sporting Event Ever

ADI_worldcup_infographic

Offerpop: Half Of World’s Population Will Tune In

World Cup Infographic

RadiumOne: Facebook Will Trump Twitter

RadiumOne-worldcup

Related Topics: Channel: Social Media Marketing | Infographics | Social Media Marketing | Top News | World Cup

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



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