Infographic: How To Deal With Complaining Customers On Social Media
Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal with them.
Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types that ExactTarget outlines in this infographic.
The Meek Customer has a low “difficult to fix” and “irrational” metric, where a simple “I’m sorry” may be enough to solve the problem. The Aggressive Customer is suggested as better dealt with by taking the complaint off-line. Watch out for the Chronic Complainer, with the highest difficulty to fix and irrational metrics:
Want the infographic for yourself? You’ll find it here: How to Deal with Complainers on Social Media.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.