Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn.
That’s a pretty easy conversion win — but only about 20% of email marketers include social sharing links in their emails. These stats and more on the subject were compiled into an infographic by the folks at GetResponse:
Want the infographic for yourself? You’ll find it here, along with more about the methodology and sources used: Social Sharing Boosts Email CTR Up To 115%.