If a blog post is written and no one reads it, does it really exist? Rather than ask philosophical questions like this, just ensure people are reading your blog posts! There are a variety of easy ways this can be done, from social media to email.
The people at Launch Grow Joy assembled a number of promotion ideas into a an easy-to-review infographic:
You can get the infographic for yourself here: 30 Ways to Promote Your Blog Posts.
A few caveats to keep in mind. When it comes to bookmarking sites, submitting your own content to places like Reddit may not be the wisest of ideas. The general guide is that you should take a real part in such communities, honestly sharing your own content along with content from others, if you want to directly be involved.
Similarly, commenting on blogs — even relevant blogs — shouldn’t be just an exercise in dropping a link to your blog. Unless there’s a real reason to leave a link, that’s a tactic you might want to leave off from doing.
Submitting guest posts and joining blogging communities that seem only about exchanging links is a definite no-no if you want to avoid problems with Google (see also articles on our Search Engine Land sister-site about the Google Penguin Update).
Promoting on Twitter makes sense, but running the same tweet 2-3 times per day for 30 days might be overkill and perhaps be downright annoying. The amount will really depend on other content you have and what makes sense for your particular audience.
Have your own favorite tip? Please share below!