It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much last-minute purchase activity happens on mobile devices.
xAd, a mobile ad ntework, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly one-third researching Mother’s Day products on their phones to the peak day for mobile versus desktop purchases, for certain types of products.
Buying bakery goods for Mother’s Day? On both mobile and desktop devices, the peak day is two days before Mother’s Day. For flowers, mobile activity peaks three days before, whereas desktop activity peaks two days before. Maybe people figure florists sites are too complicated to navigate at the last minute? And if true, perhaps a lost opportunity lesson for all marketers?
You can get a copy of the infographic for yourself in PDF form here: When Shopping for Mom, Are You a Planner or Procrastinator?