Infographic: How Retargeting Through Facebook Exchange Works

They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to reach out and encourage them to come back. How? Through Facebook Exchange, a method that allows for advertisers to “retarget” or show messages on Facebook to people who’ve been to their site.

The folks at MDG Advertising have put together an infographic that explains the system, the basics of how Facebook Exchange (called FBX for short) works, and how retargeting ads appear both within the main News Feed area and in the right sidebar area, along with related stats:

FBX infographic

Want the infographic for yourself? You’ll find it here: A Marketer’s Guide to Retargeting on Facebook [Infographic].

Want to learn more about how FBX works? Facebook Exchange & How My Basket Got Turned Into Facebook Ads is our real-life case study example, and you’ll also find background articles in our FBX / Facebook Exchange area of Marketing Land. See also some of the related stories below.

Related Topics: Channel: Display Advertising | Facebook: Facebook Exchange | Infographics | Retargeting & Remarketing


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  • Jerry Jao

    wow that’s the power of facebook.


    Awesome infographic! It’s such an exciting time to be an advertiser, particularly now with access to the high-ROI newsfeed inventory. We actually wrote a blog post recently that outlines all of the options available to advertisers on Facebook…there are a lot and it can be confusing! Regardless, it’s definitely a space we should all consider being in, since it has proven so effective.

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