Run a small business? Chances are, you’re not just the boss. You’re also the chief marketing officer. It’s tough being both the CEO and CMO, but you’re not alone. How are you planning to spend your limited time on digital marketing? If you’re like your peers, on email marketing, hoping for word-of-mouth and social media.
The folks at email marketing company AWeber surveyed 1,500 small business owners to understand how they’ll do online marketing this year. The results found email marketing a leading tactic, perhaps skewed by the businesses that already know AWeber.
Still, email marketing is a popular online marketing activity. And some of the other results are interesting, such as plans to increase use of Twitter, blogging, Facebook — and even Vine, Instagram and Pinterest. Oddly, SEO and SEM aren’t even mentioned.
Here’s the infographic:
Want to know more about the study or get the infographic for yourself? You’ll find it here: Small Business In 2014: 4 ½ Things You Should Know.