What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the “Breaking Bad” finale produced the most memorable results.
The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, will be familiar to close readers of Marketing Land.
The Super Bowl dominated in tweets (25.3 million) and audience (15.3). The Oscars, fueled by Ellen’s world record selfie (now with more than 3 million retweets), led in special events, with the Grammy’s and Pharrell’s hat nipping at the Academy show’s heels. And that “Breaking Bad” final was very good for AMC, with tweets reaching 9.1 million people.
More recently, on May 13, NBC’s “The Voice” set the record for total tweets for the airing of a single show of 1.92 million, including an amazing 310,000 during one minute — 8:59 p.m. Eastern. Nielsen said that it was the top moment of Twitter TV activity this season, including the Super Bowl.
The stats are potlighted in an infographic from Nielsen: