• Russ_Somers

    Great information and infographic! Whether YouTube is best depends on the objective. I agree with you when the goal is strictly getting found. However, YouTube doesn’t serve an online retailer well if the goal is to drop the user to the product page where they can purchase – there are platforms that are equally effective at indexing (the 80% is driven by the vast amount of content on YouTube more than anything). A dual strategy – socially optimized edit on YouTube for discovery, conversion-focused version on the product page in a platform that can drive purchase – delivers the highest ROI in the long run.