The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts.
The folks at WriteThat.name, a contact management solution, looked at 700 million emails processed through their systems since 2011. Only 52% had email signatures. Of those, most people (70%) included their name, followed organization/brand (58%).
In terms of contact details, of the 52% with email signatures, 75% of those had some type of contact information, with a landline phone number most popular, at 60%. Social media contact information was hardly used, with a Twitter link the most popular of these, at 7%, followed by Facebook at 3% and LinkedIn at 2%.
Here’s the infographic for the study:
Want the infographic for yourself? You’ll find it here: Infographic – Anatomy Of An Email Signature.