Testing your web site? You should — and you should be testing more than the landing page. Different pages, from your own search results to checkout pages should be tested, as well as particular elements such as copy and call-to-action buttons.
The folks from Monetate have put together an infographic listing things you should consider testing. The stats on the most popular page elements that get tested were particularly interesting:
Want the infographic for yourself? You’ll find it here: Website Testing: Move Beyond the Landing Page.