Infographic: What Twitter Users Shared On Black Friday & Cyber Monday

Yes, buzz about Black Friday and Cyber Monday was higher than ever. But people was shared via Twitter on Black Friday differed from Cyber Monday. Friday was about pictures, news and deals. Monday was about deals, especially deals at Amazon, then news.

The people at NM Incite have prepared some charts that cover this sharing. First, the buzz factor for both shopping days, this year compared to previous years:

Next, Twitter sharing on Black Friday:

Here’s Twitter sharing on Cyber Monday:

Read more here: Black Friday 2011 tops holiday weekend buzz, Cyber Monday set to follow record setting shopping season.

Related Topics: Channel: Social Media Marketing | Infographics | Social Media Marketing | Twitter


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  • slueck

    Gotta say, this is a pretty lame infographic.

  • Matt

    Lame? What’s lame about an infographic based on an undisclosed sample size that shows neutral tweets increased by not 4 but 5%?

  • Anonymous

    It’s not our infographic. I do take a close look at which third party ones we choose to spotlight, however — and qualify as makes sense.
    I actually thought the difference in what people were tweeting on Friday versus Monday was most interesting, not the sentiment analysis. That’s why I focused on that part of this.

    Matt, good point on the sample size not being disclosed. As this is from a Nielsen product (you know, the TV ratings people), I tended to think it wasn’t some tiny sample and that there was some good reason to believe the overall topics made sense.

    Here’s more about the BuzzMetrics service: 

    My impression is that its looking across thousands if not hundreds of thousands of tweets or more to analyze this. But it’s a good point that they could explain it more.

    Another issue is that it’s not a true infographic but rather three charts they published at once. If they’d made them into a true infographic, perhaps they’ve have explained it all more.

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