Yes, buzz about Black Friday and Cyber Monday was higher than ever. But people was shared via Twitter on Black Friday differed from Cyber Monday. Friday was about pictures, news and deals. Monday was about deals, especially deals at Amazon, then news.
The people at NM Incite have prepared some charts that cover this sharing. First, the buzz factor for both shopping days, this year compared to previous years:
Next, Twitter sharing on Black Friday:
Here’s Twitter sharing on Cyber Monday: