Instagram 4.1 Allows Video Uploads From Library

instagram-logo-200pxInstagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers.

The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One immediate thought comes to mind: Think of all the brands that have 15-second commercials they might want to share simultaneously on Instagram and television.

(As an aside, it seems to me that some brands/users have already been doing this. I don’t know if they had special access to this feature, or if they figured out how to import library videos separately … or even if I’m correct, for that matter.)

The video doesn’t have to be 15-seconds to import, either. Instagram says users can edit down videos before they’re shared.

Other updates include a photo straightening tool in the Instagram iOS app, and the addition of video capabilities to the Instagram app available to Android 4.0 users.

Related Topics: Channel: Video | Facebook: Instagram | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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