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Instagram Now Offers 60-Second Video Ads
Longer format gives marketers more creative choice.
Move over, 15-second Instagram videos. There’s a new guy in town: 60-second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to doing so in such a short period of time.
The goal, of course, is to give marketers choice in their marketing message. Typically, it’s pretty difficult to convey any marketing communication in 15 seconds. Allowing a 60-second video would give the creative types more of a chance to make their message heard, and ideally, make it easier to communicate any calls to action or information to the consumer.
The company launched its first 60-second advertisement, for Warner Brothers, featuring a trailer of the company’s upcoming movie, “How to Be Single.“ T-Mobile was another launch partner that showed an extended Super Bowl spot featuring artist Drake.
If you ❤️ our #BigGame commercial featuring Drake, you’re gonna want to see the extended cut. #YouGotCarriered
Posted by T-Mobile on Wednesday, February 3, 2016
The announcement comes right on the heels of Twitter’s longer pre-roll ad announcement, stating the company had extended their videos from six seconds to 30.