Instagram: After One Year, About Half Of Our Users Are On Android

instagram-androidIt’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as popular on that platform as on iOS.

In a short blog post marking the anniversary, Instagram’s Philip McAllister says about half of all users are on Android:

One year ago today we launched Instagram for Android. In less than a day, over a million people downloaded the app, and now nearly half of all Instagrammers use the Android app to share photos with friends, family and the world.

That’s pretty remarkable when you consider that the Instagram iOS app launched in October 2010 — about an 18-month head start on the Android version. On the other hand, you could say that the Android community adopted Instagram so quickly at least in part because the iOS crowd made it popular and a known entity.

Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Mobile Marketing

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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