In an effort to help brands better themselves on Instagram announced an official “Instagram Handbook for Brands” physical book yesterday. The book features 11 brands who have found Instagram success by posting engaging content. Not surprisingly, the book comes in a square profile like Instagram shots and features a pixely styling on the cover.
Want a copy of the handbook? Too bad. According to Instagram, the book “isn’t broadly available.” Those that will receive the book are likely to be brands that’ll spend ad dollars on Instagram. For everyone else there will be a series of blog posts on the Instagram’s business Tumblr.
In the post, Tumblr starts by sharing “Tips for Brands” that features a snazzy video and tangible takeaways.
For more information on the Handbook see the first post in the official Instagram blog series for brands.