Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut

Feb 5, 2013 at 1:38pm ET by Greg Finn

Instagram originally launched as an iPhone-only application. Then came Android, then Web-profiles. Now, Instagram has become a social network that is more than just mobile — thanks to the Instagram feed now hitting the Web. Users can now log-in to see all of their friends photographic activity in the Instagram feed.

Much of the same functionality of the mobile version exists on the Web version of the Instagram feed. Users can double-click on a photo to like it, or comment on a photo with the in-line commenting system. Some noticeable functionality omissions, however, are the Explore tab, and the news tab. Profile pages and photo pages still operate as they always have.

This functionality is a big change for the once mobile-only Instagram and further proof that the social network has grown up. The additional Web presence will help keep desktop users on the site and will also allow for more advertising space once the network is ready.

To see the Web version of Instagram, simply head to Instagram.com and enter your credentials. For more information see the official Instagram blog post.

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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http://twitter.com/ThibautDavoult Thibaut Davoult

This is an interesting step forward from Instagram, and a much anticipated one. I’m curious to see how this will impact brands’ adoption of the network. We’ve already seen that it’s a powerful tool for UGC and photo campaigns, but this might be an additional push for companies to create an account.