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Instagram Releases Hyperlapse, An iOS App To Help You Shoot Video Like Scorsese
The app enables simple creation of tracking shots and time-lapse effects, which typically require expensive, professional equipment.
Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video.
The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an Android version will require updates to the Android camera, according to a post in Wired — the app was designed to make video creation as simple as possible. Instagram provided details in a blog post:
You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.
From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.
Here are some examples provided by Instagram:
It’s enough to make an amateur feel a bit like Martin Scorsese and should give marketers a powerful tool for video content creation.
Instagram users dove in immediately; in the first two hours after the app was released, there’s a hyperactive #hyperlapse hashtag thread building (with more than 4,000 posts that included the tag, mostly from today). I couldn’t find any brands who have taken an experimental plunge, but there’s this from Virginia-based digital agency The Design Mob:
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