Instagram is taking steps towards more customized content with the release of version 2.5 and the “explore” tab.  Instead of simply showcasing top photos as the previous “popular’ tab did, “explore” looks like it will offer more tailored content.  The new tab features a search directly on the screen allowing users to pull up any type of photos quickly and easily:

The sheer name change “popular” to “explore” (and the compass like icon) hint at both a custom tailored content and location based content – something that should be much more appealing to casual users.

In addition to explore, the new version also features the full Facebook mobile like integration.  Here’s a full list of all new features in version 2.5:

• Revamped profile tab
• Search for users and tags in the Explore tab
• Improvements to commenting
• User search autocompletes based on people you follow
• Visual improvements
• Speed optimizations
• Optionally share likes to Facebook (enable in your Profile > Sharing Settings > Facebook)

Image courtesy of TechCrunch.

Related Topics: Channel: Social Media | Facebook: Mobile | Mobile Marketing | Social Media Marketing

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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