Instagram, continuing its measured approach to advertising, today announced that it will offer ads in three new markets — Canada, the United Kingdom and Australia — “later this year.”
The visual social network first started selling ads last November, limiting access to a small group of advertisers and emphasizing that it would work to avoid alienating its users.
In today’s announcement, Instagram continued to stress that cautious theme:
As Instagram builds its business, we’ve put our community first every step of the way. And since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.
We gave people the ability to provide feedback on ads so we could learn what people liked—and didn’t like—and improve over time. (If you gave feedback on an ad, thank you!)
So far, our community-focused efforts are working. The results for advertisers have been positive—and in some cases, well above the ad industry’s average for performance. We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community.
After the rollout in Canada, the UK and Australian, Instagram said, it will look into further global expansion.