Facebook Interest Lists Add More Personalization For Users (And Visibility For Marketers)

Last week we reported on Facebook Interest Lists that were reported in the wild.  Today its official – Interest Lists have launched.  In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists.  When logged into Facebook, users will see […]

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Last week we reported on Facebook Interest Lists that were reported in the wild.  Today its official – Interest Lists have launched.  In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists.  When logged into Facebook, users will see a message about the new feature, or can navigate directly to their interests page:

Interest Lists2

Interest lists will help users see more posts from their interests, essentially replacing broad community pages about topics.  When describing interest lists, Facebook stated:

“Interest lists can help you turn Facebook into your own personalized newspaper, with special sections—or feeds—for topics that matter to you. You can find traditional news sections like Business, Sports and Style or get much more personalized—like Tech News, NBA Players, and Art Critics. “

These interest lists are be crowdsourced by other Facebook users and can be subscribed to.   Top news in lists will make its way into users wall feeds giving content more visibility. For example, this list of NFL Teams was put together by Nick Grodin and already has 17 subscribers:

NFL Teams

In order to add pages or users to a list you must either like or subscribe to the page/account for perform a query for a topic in the top right of the blue bar.  The functionality and ease of use is amazing, I set up a Facebook list for Search Engines in about 5 minutes.  Setting up the lists are fairly simple and very easy to subscribe to:

Subscribe Lists

For more information see your own Interests Lists page, or the official announcement from Facebook.

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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