The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Facebook Interest Lists Add More Personalization For Users (And Visibility For Marketers)
Last week we reported on Facebook Interest Lists that were reported in the wild. Today its official – Interest Lists have launched. In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists. When logged into Facebook, users will see a message about the new feature, or can navigate directly to their interests page:
Interest lists will help users see more posts from their interests, essentially replacing broad community pages about topics. When describing interest lists, Facebook stated:
“Interest lists can help you turn Facebook into your own personalized newspaper, with special sections—or feeds—for topics that matter to you. You can find traditional news sections like Business, Sports and Style or get much more personalized—like Tech News, NBA Players, and Art Critics. “
These interest lists are be crowdsourced by other Facebook users and can be subscribed to. Top news in lists will make its way into users wall feeds giving content more visibility. For example, this list of NFL Teams was put together by Nick Grodin and already has 17 subscribers:
In order to add pages or users to a list you must either like or subscribe to the page/account for perform a query for a topic in the top right of the blue bar. The functionality and ease of use is amazing, I set up a Facebook list for Search Engines in about 5 minutes. Setting up the lists are fairly simple and very easy to subscribe to: