The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight
If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense.
Italian broadband provider Fastweb “downloaded” the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in Piazza Dante in Naples, Italy. You know, as an example of Fastweb’s super fast download speeds.
The 20-meter-high statue is said to be an exact replica — and exact weight — of the original even though it’s just half the height. Fastweb worked with M&C Saatchi Milan on the project.
Agency Partner Silvio Meazza said, “We are happy to collaborate again with Fastweb (following the Fastline #Shibuya campaign at Moscova metro station, Milan) to provide new and tangible evidence of what it means to have a faster internet connection. Christ the Redeemer, the symbol of Brazil, has been [the] most downloaded and shared image of the year, downloaded once again — for real this time — with all its weight, straight to the heart of Naples.”
Beyond the physical statue, the campaign will play out online at Immaginapuoi.it where those who saw the statue can upload videos and images of their experience and those who didn’t can get in on the experience as well.
Also, there’s a real-time map tracking social media activity about the campaign globally. And all social media activity tagged with #fastweb is collected. Fastweb also created an Instagram account to collect what looks to be hundreds of images of people posing in front of the statue. The brand’s “street team” corralled passersby for the pictures.
And here’s a video of the statue:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.