Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight


If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense.

Italian broadband provider Fastweb “downloaded” the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in Piazza Dante in Naples, Italy. You know, as an example of Fastweb’s super fast download speeds.

The 20-meter-high statue is said to be an exact replica — and exact weight — of the original even though it’s just half the height. Fastweb worked with M&C Saatchi Milan on the project.

Agency Partner Silvio Meazza said, “We are happy to collaborate again with Fastweb (following the Fastline #Shibuya campaign at Moscova metro station, Milan) to provide new and tangible evidence of what it means to have a faster internet connection. Christ the Redeemer, the symbol of Brazil, has been [the] most downloaded and shared image of the year, downloaded once again — for real this time — with all its weight, straight to the heart of Naples.”

Beyond the physical statue, the campaign will play out online at where those who saw the statue can upload videos and images of their experience and those who didn’t can get in on the experience as well.

Also, there’s a real-time map tracking social media activity about the campaign globally. And all social media activity tagged with #fastweb is collected. Fastweb also created an Instagram account to collect what looks to be hundreds of images of people posing in front of the statue. The brand’s “street team” corralled passersby for the pictures.

And here’s a video of the statue:

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Facebook: Instagram | Social Media Marketing | Social Media Marketing: Hashtags


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!