• http://JamesArtre.com/ James Artre

    Excellent interview.

    Thanks for the heads-up on podcasts.

    - James

  • http://customertestimonials.wordpress.com Anupam Bonanthaya

    It is interesting that Joe feels that 90% of the content marketing lacks “sales message”. absolutely !! and that’s where the thought of ROO (return on objectives) starts to get interesting. because the end objective can (and should) be conversion of some sort – and what that means could be specific to the context. I wanted to add that – Social Proof can be this glue that helps do just that – add a sales message and aid conversion via CTA. i did a recent post about this, and feel it will be valuable to share it here – http://wp.me/p49PUn-7K

  • Arnie Kuenn

    You bet. Joe’s podcasts are very good. Every week.

  • Arnie Kuenn

    You bet. Joe’s podcasts are very good. Every week.

  • http://www.prosemedia.com/ Justin Belmont

    Great interview. I always love reading Pulizzi’s comments about content marketing. It’s interesting that he mentions consistency being a major issue with content marketers; that’s definitely what we’ve seen with our clients at http://www.ProseMedia.com, and consistency is something we really aim for in our own content creation. Thanks for sharing!