Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative
Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others.
But we also know there’s great value in covering the flip side of that coin.
That’s why we’re launching Creative Of The Day — a new feature launching tomorrow right here on Marketing Land.
With Creative Of The Day, we’ll be offering a daily dose of inspiration to digital marketers by sharing some type of online marketing that we found to be especially unique, noteworthy and/or effective. And our plan is to look at the full spectrum of online marketing. You might see us writing one day about an effective viral video, and the next day about a clever email subject line. It could be a unique PPC ad one day, and an amazing infographic a day later. If it’s any kind of creative digital marketing, we want to feature it.
Nominations & Suggestions Welcome
We’d love to have you nominate digital marketing efforts that we should feature. You can do that today by sending an email to firstname.lastname@example.org.
When you do, please include as much information as you can. We’ll be happy to know about the company and people behind the creative that you’re suggesting, the campaign it was part of, how it performed (or is performing if the creative is still active) and so forth.
We won’t promise to feature every nomination that comes in, but the more we know about and like the creativity of the online marketing you’re telling us about, the better chance it could be featured.
Meet Steve Hall
Creative Of The Day will be helmed by our newest Marketing Land contributor: Steve Hall. Steve’s background includes agency and media work, but you may know him better as the founder of Adrants, a site he launched in 2003 to cover the marketing and advertising industries with news and no holds barred commentary.
We’re excited to welcome Steve to Marketing Land and bring our readers his unique perspective on digital marketing.
It can be incredibly inspiring to see another digital marketer deliver a great piece of online creative. That’s the idea behind Creative Of The Day. We hope you’ll join us starting tomorrow for a daily look at the best in online marketing.
(Some images used under license from Shutterstock.com.)
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