iPad Air Has Blockbuster Opening Weekend
According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch – and more than 3 times that of the iPad mini.” The new iPad Mini with Retina Display has yet to launch.
The data come from “millions” of iOS devices using Fiksu client apps.
At this early point “the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined,” according to Fiksu.
The iPad Air received very positive reviews across the board. It’s likely to have a very strong holiday season, notwithstanding competition from Google, Microsoft and Amazon tablets.
The new iPad Mini launches later this month. We’ll see whether that impacts iPad Air momentum or simply grabs more tablet “shelf space” for Apple.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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