iPad Air Has Blockbuster Opening Weekend

According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch – and more than 3 times that of the iPad mini.” The new iPad Mini with Retina Display has yet to launch.

The data come from “millions” of iOS devices using Fiksu client apps.

iPad Air launch

At this early point “the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined,” according to Fiksu.

The iPad Air received very positive reviews across the board. It’s likely to have a very strong holiday season, notwithstanding competition from Google, Microsoft and Amazon tablets.

The new iPad Mini launches later this month. We’ll see whether that impacts iPad Air momentum or simply grabs more tablet “shelf space” for Apple.

Related Topics: Apple | Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!