Is Chrome Slower Than IE9 & Firefox? A New Study Says It Is

google-chrome-logoThis may come as a surprise to a lot of Chrome users: A new study about page speed and website performance says that Google’s Chrome web browser performed slower than both IE9 and Firefox in a recent analysis of retail website home pages.

The findings come from Strangeloop Networks’ annual e-commerce page speed and website performance report, just released today.

The company tested the home pages of the top 2,000 Alexa-ranked retail websites and found that both IE9 and Firefox 7 were about five percent faster than Chrome.


In its report, Strangeloop doesn’t claim that its study “definitively answers the question of which browser offers the best performance,” but the data is interesting enough to be included.

The report is about much more than browser performance, though, and includes a number of interesting data points on overall website performance.

The average load time (in IE7) of a top 2,000 retail site is 10 seconds for a first-time visitor. Strangeloop says this is about a 10 percent improvement over last year’s study, when first-time visits involved a page load time of 11.21 seconds. The median load time this year was 8.4 seconds.

While first visits are faster this year, the average load time for repeat visits is 20 percent slower. That number was 5.2 seconds last year, but grew to 6.6 seconds in this year’s study.


Strangeloop points out that all of these load times are much higher than the “ideal load time of 2 seconds, as identified by decades of research into human-computer interaction.”

You can download the report from Strangeloop’s website. It’s free, but contact information is required.

Related Topics: Channel: Content Marketing | Firefox | Google: Chrome | Microsoft: Internet Explorer | Statistics: General | Statistics: Web Browsers


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Dirty Seagull

    Its about the usability as well, not just the split second difference 

  • Barry Adams

    As someone who uses all three main browsers regularly for professional purposes, I can say that this data flies in the face of my personal experience. Not that that is any substantial proof, of course, but it does seem odd at the least. For me both IE and FF are slower – much slower – than Chrome in nearly all circumstances.

  • Anonymous

    Got my new Mac. Safari as a** slow so i install FF and it was slow as well. Chrome is lightening fast compared to the others.

  • Ankur Sengupta

    I have been using FF for the past 6 years and till now I don’t find a reason to switch to chrome. With the huge number of addons that firefox offers, it’s the best browser for me.

  • Paul Comanici

    Are you joking? First I was unsure, then I’ve read the site name marketingland, then I realized that as usual this is crap for money.

  • Matt McGee

    Ummm, Paul, what does the name of our website have to do with the results of this study? 

  • Ken Saunders

    Do you know when this study took place? I’m curious as to why it’s Firefox 7 and not a newer version. There have been even more speed improvements over the past few releases.

  • Marvin D

    I think Chrome really is slightly slower, but the reason I use it is because I
    have many tabs open at once. FF is faster if you have like one tab open,
    then if you run multiple videos at once it usually crashes or slows
    down dramatically. Chrome doesn’t crash nearly as much with multiple videos open at once.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!