• http://twitter.com/aschottmuller Angie Schottmuller

    The mention of John Deere lured me in, and then there were no tractor pics. =( Hook a redneck up, already! ;-)

  • http://dannybrown.me/ Danny Brown

    Go further back to 16th century England and town criers. Still content, still marketing what’s coming up. Today’s buzzword-happy marketers love to think they invented something; truth is, they invented nothing but hype.

  • Arnie Kuenn

    Dang – I didn’t even think of that. And my grandparents on both sides owned tractors!

  • http://www.seo-theory.com/ Michael Martinez

    The John Deere example is a classic that has been featured in Marketing texts and classes for decades. It’s unfortunate that the SEO community continues to misuse the expression “content marketing”, which has led to even more confusion in the business sphere over what SEO is supposed to be accomplishing. There is no such thing as “content marketing” for SEO. You’re just publishing content for the search engines (as usual).

  • Rajesh_magar

    Absolutely amazing. Sorry for my words but “John Deere” is new for me, but after looking at their social stats and such big history it will very true to say that “Yes he was The Original Content Marketer?”

  • http://www.brickmarketing.com/ Nick Stamoulis

    Maybe we could consider traveling musicians and bards the first content marketers? They weren’t selling products per se but some of those stories (like Beowulf) are still around today. Talk about evergreen content

  • companyhistorian

    With content marketing being such an integral aspect of successful business ventures nowadays it’s interesting to see where its roots lie. I never would have guessed that John Deere would have started the trend as far back as the 19th century, especially since virtually every single business nowadays is obsessing over keeping content fresh through social media and blog platforms, hardly something the Deere company could have foreseen at the time.

  • Arnie Kuenn

    I agree with you Michael, many SEOs do not truly understand content marketing, but I wouldn’t go so far as to throw in the entire SEO community. As usual, some just follow the next shiny object, and that seems to be content marketing right now.

  • http://www.seo-theory.com/ Michael Martinez

    I see a lot of people in SEO — obviously aware of at least part of the history of “content marketing” — going with the flow, adopting the change in conversation and not fighting (as I obviously am). But I think that is the wrong approach because in the end, when we finally get Google’s “Content Marketing Update” (that will essentially be a reaction to all the “content marketing” spam masquerading as “good content”) that more people will be disillusioned with SEO.

    To adopt the language of the people who are just hiding behind the terminology while they play out yet another spammy technique is NOT a good long-term business strategy, in my opinion. I will continue to oppose and criticize the use of “Content Marketing” in SEO discussions. This is just a really, really bad phrase to use.

  • Arnie Kuenn

    Michael, I am familiar with your stance as I have seen it on other blog posts and comments. And in general I am on your side – no real disagreement from me.

    My confusion is why did you bring it up here? SEO is not even mentioned in this article?

  • disqus_W4KjfaOksA

    Good post, Arnie. Isn’t it funny how a concept that began so long ago can come back in vogue? Another business that has been highly successful in content marketing is Lego.

  • http://www.seo-theory.com/ Michael Martinez

    Arnie, if (figuratively speaking) “half” the online marketing industry hadn’t repositioned themselves as “content marketers”, would you have written the article?