Is Pinterest Sending Less Referral Traffic? One Report Says So

pinterest-logoAfter peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the social sharing tool provider Shareaholic.

Analyzing traffic to the 200,000 publishers that use its social sharing buttons, Shareaholic shows traffic from Pinterest representing 0.74 percent of all traffic during April, down from 0.8 percent in March and a high of 1.05 percent in February.

The decline puts Pinterest back below Twitter as a referral source after surpassing it in February.

This is just one source of data about which sites drive traffic and, like any other single source, shouldn’t be looked on as definitive. Shareaholic’s 200,000 publisher network is substantially smaller, for example, than its competitor AddThis, which claims to have its social sharing buttons on more than 11 million domains.

Nonetheless, 200,000 sites is still a lot and the data offer an interesting snapshot of what’s happening across that group of websites. It’s worth watching to see if other traffic measurement services report the same.

Related Topics: Channel: Strategy | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Statistics: Market Share | Statistics: Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/JanetAronica Janet Aronica

    Thank you so much for highlighting our data! We’re interested in watching this trend and watching the traffic trends of Pinterest and other sites as well. We also saw a market share gain from Bing this month which occured in conjunction with a re-design… interesting stuff!

    I love me some Pinterest, personally. I always find new recipes, workout ideas and find it to be a fun way to bookmark things I’m shopping for until they go on sale. :) That’s just me though, and I suppose that I’m the typical audience being a female.

    Thanks again!

    - Janet from Shareaholic

  • http://profile.yahoo.com/LZAENXKE46RWYVL473HV5VLEDA Louise Moore

    Janet, you should check out the price drop alert feature on Clipix.com.  The feature lets you “clip” items and specific a desired price.  Once the price drops, you automatically get a notification.  I created an account after using Pinterest for several months and I can honestly say Clipix has just been a lot more useful.  Check it out and let me know what you think.  Highly recommended. 

  • Smallbiztrends

    Interesting, Matt! 

    I think the value of social media varies based on the type of site you are dealing with. It’s hard to generalize across all types of sites and audiences.

    For instance, a news site that publishes frequently can get a lot of value from Twitter, because it lends itself to updates similar to an RSS feed.  B2C sites can do very well in Facebook, because it tends to be more relaxed socially.  Pinterest… well, if you have a B2B site without interesting graphical elements, it’s hard to imagine much referral traffic coming from it — regardless of what broad statistics say.

    - Anita

  • http://www.eclecticradio.nl Matt Labour

    We have ditched the pinterest share buttons because they were ridiculously slow. Perhaps more webmasters thought the same?

  • Matt McGee

    Interesting, Matt – thanks. You’re the first person I’ve heard saying that, but it certainly could be part of the equation if others felt the same way.

  • Matt McGee

    That’s all very true, Anita. Makes me wonder if a lot of sites were kicking the tires with Pinterest when it got really popular then pulled back realizing it wasn’t the right fit for their audience, situation, etc.

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