• http://www.brickmarketing.com/ Nick Stamoulis

    I think adding some content curation to your content and social strategies is a great idea. No one company/brand or person knows it all, so why pretend to? Pulling great content from other sources is a great way to stay involved and keep your thumb on the pulse of your industry.

  • http://www.facebook.com/profile.php?id=1331762818 Rick Thomason

    Odd that there’s so much about Pinterest in this column, yet no Pinterest share button.

  • http://twitter.com/newswhip NewsWhip

    With a limited marketing budget, our Twitter feed at NewsWhip is primarily composed of curated links – the way I see it, by collating them we provide a service to our followers and give our brand a voice – if only to say “we found this interesting”. We use our own service – http://spike.newswhip.com to source the stories and news that’s driving conversation around the web – anyone interested please do try it.

  • Matt McGee

    Why is that odd? We’ve tested having a Pinterest button, but our readers didn’t use it very much, so we removed it. No sense having a button taking up space and not being used.

    But just because our readers don’t use it to share our marketing-related articles doesn’t mean their clients wouldn’t find value there. Best advice is always to adapt to the social channels that your audience uses.

  • http://www.internetbillboards.net/ Tom George

    Hi Kelsey, I am the founder of Internet Billboards, and I am so excited people are finally starting to get it. We are building a strong community of content curators who are practicing some of these things which you have mentioned in your article, and to much success. As a matter of fact your post here was curated on our platform which is how I found it, the reason I read it, and the reason why I am engaging you on it. Great insightful post! My hat is off to you!

  • http://www.internetbillboards.net/ Tom George

    Right on Nick!

  • http://scoop.it Guillaume Decugis

    Care to try the Scoop.it button then @mattmcgee:disqus ? ;-) Sorry but couldn’t resist as I actually discovered this post through one of our users at Scoop.it (I’m one of the founders). We have lots of marketers and social media professionals on the platform. If you’d like to give it a try: http://www.scoop.it/install-button

    And thanks Kelsey fro the great post and mentioning us!

  • http://about.me/kirsten.lambertsen Kirsten Lambertsen

    “No one company/brand or person knows it all, so why pretend to?” I’m keepin’ that one, Nick ;-)

  • http://twitter.com/OWStarr Oliver Starr

    Kelsey, Hi. Google alerts found your post for me. Thought I should introduce you to another curation paradigm: Pearltrees. We let people turn organized collections of links into beautiful collaborative visual libraries. (disclosure, I work for the company)

    Besides being free, we’re also the world’s largest crowd-sourced library with over 50k new links, photos and notes being added to our product every day. What sets our product apart from most others is the enduring value we create for users. Imagine having the ability to collect, organize and easily locate any one of thousands of links you might have found and wanted to keep handy.

    Most products start to lose value once you have more than a few hundred pages but many users of our product have thousands of curated links any one of which they can find again in just a few clicks.

    Please take a look at what we’ve built! I’d be curious to hear your thoughts and stand by to help you should you have questions. Just tweet me: @owstarr.

  • http://twitter.com/KDHungerford Kelly Hungerford

    Thanks for the Paper.li mention Kelsey. I’m all things non-technical for Paper.li.

    It’s interesting because we see our community split into two categories: those who are aggregating/curating content for an external audience, and then those who use aggregation for personal consumption and as a means to surface content for social intelligence and decision making.

    In both cases ease of use is high on the priority list and I would add that in the case of aggregating for external audiences, the need to be present and looking after content very important. We make it extremely easy for users to get content to a page, but the human touch is essential for fine-tuning.

  • http://thesocialrobot.com The Social Robot

    Great comments! Thanks Kelly! -Kelsey

  • http://thesocialrobot.com The Social Robot

    Good point Nick. I think it’s key to share so you AND your audience can learn. -Kelsey

  • http://twitter.com/SocialThreader Social Threader

    Thanks Kelsey for writing about new use cases for social content. Social media is getting too fragmented and using them in traditional search and display campaign is becoming very difficult for brand managers. An easier solution is to aggregate and visually curate them to be used in such campaigns. @socialthreader has been pushing this idea to brands and excited to hear others are seeing them as well.