• http://www.seo-theory.com/ Michael Martinez

    Interesting story and analysis, but if history is any guide, he is probably being more shrewd and prudent than people are giving him credit for.  Yahoo! only barely managed to survive the dot-com meltdown when the banner advertising market flat-lined 10-11 years ago.  Being so heavily dependent on display advertising is a high-risk business model.  Maybe we’re about to head back into good times again, and maybe the advertisers won’t care about display that much longer.