Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 million social actions, the company says
The data is as of 9pm PT last night, for the 52 pre-released Super Bowl ads or teasers that iSpot.tv is tracking. Way in the lead, as we also covered in our Super Bowl ads preview yesterday, is the Budweiser “Puppy Love” spot with about 33 million views:
Budweiser has 10 of the total 52 spots being tracked, including “A Hero’s Welcome,” with just over 6 million views:
And one for Bud Light, “Ian Up For Whatever,” which also currently has just over 6 million views:
That gives Bud 49 million of the 130 million views, about 37%, that iSpot.tv has tracked.
You can check out iSpot.tv’s nice Super Bowl Ads leaderboard for more, and also be sure to look at our preview post from yesterday: The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?
Also be sure to tune-in just before the Super Bowl starts at 6:30pm ET for our live blog of all the Super Bowl ads and marketing-related action, at The Hashtag Bowl.