• Kelvin Jones

    I’m surprised that the figure isn’t higher. Buyers have seen the best and the worst of online ‘deals’ and aren’t driven as easily by the big headlines or bright call-to-action buttons. This may just be the UK market but spoon feeding by email just isn’t as effective as it started to be before the credit crisis. It takes a much more vivid tapestry of signals to convert the researcher into a buyer and while people still purchase items immaterial of the ticket price, buyers don’t now waste money. It’s always an informed purchase. We always push for our retailers to approach previous buyers for their opinions, but how do you get off the starting blocks?! Beg, steel, borrow or fake… Well we know which one survives Google’s zoo of updates!