#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook.

From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly 40% of brands have posted multiple hashtagged posts, and a small portion of the brands went hashtag crazy with 10+ hashtag laden posts in that timeframe.

Brands-using-hashtags

The hashtagging hasn’t been on a fleeting trial-basis. Brands have slowly ramped up the use of hashtags since Jun 12th. Of the posts of the top 100 brands, just 8% contained hashtags on the day after the announcement, Thursday June 13. On the following Thursday, June 20th, SimplyMeasured saw 26% of top brand posts with hashtags included.

Posts-Containing-Hashtags

Not a bad start for Facebook’s hashtag products. Many brands like Porsche are now using hashtags for cross-platform contests. For the full study and more information, see SimplyMeasured. 

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Statistics | Features & Analysis | Social Media Marketing: Hashtags | Statistics: Social Media | Top News

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Chris Green

    Does this include brands who’ve habitually cross-posting fb/twitter/instagram updates, including hashtags for months already?

  • http://www.clinicaferrusbratos.com/ marconi88

    Incredible

  • http://www.clinicaferrusbratos.com/ marconi88

    incredible

  • sheridanbeachresortandspa

    We don’t use hash tags too ever since it was announced. We continue to use url links for blogs about Sheridan Resorts Palawan

  • http://www.techmagnate.com/ Eva Rajput

    The best part about Facebook hashtags from a marketing perspective is
    marketers are already using it.
    The hashtags are just part of a first in a series of features that
    Facebook will be rolling out to connect conversations across social
    networks. Facebook will continue to roll out more features in the coming weeks and months,
    including trending hashtags and deeper insights, that’ll help people
    discover more of the world’s conversations.
    We’re looking forward to it.

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