#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly […]

Chat with MarTechBot

It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook.

From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly 40% of brands have posted multiple hashtagged posts, and a small portion of the brands went hashtag crazy with 10+ hashtag laden posts in that timeframe.

Brands-using-hashtags

The hashtagging hasn’t been on a fleeting trial-basis. Brands have slowly ramped up the use of hashtags since Jun 12th. Of the posts of the top 100 brands, just 8% contained hashtags on the day after the announcement, Thursday June 13. On the following Thursday, June 20th, SimplyMeasured saw 26% of top brand posts with hashtags included.

Posts-Containing-Hashtags

Not a bad start for Facebook’s hashtag products. Many brands like Porsche are now using hashtags for cross-platform contests. For the full study and more information, see SimplyMeasured. 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Get the must-read newsletter for marketers.