iTunes Users Buying Over 800,000 TV Shows A Day

Apple logoAccording to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day.

According to Horace Dediu at, the rate of video purchases during the past eight years looks like this: Video downloads by typeDediu estimates the rate of spending on iTunes video is approximately $1.75 billion per year. “This [estimate] is much more substantial than prior estimates mainly because movies are much more valuable,” says Dediu, “A tripling of the download rate shows up as a significant rise in the profile of video vis-à-vis the other media types.”

Using iTunes purchase numbers from 2005 to 2012, Dediu put together the following graph to break-out iTunes gross revenues by sub-components: iTunes revenue

Dediu reports a broad view of iTunes, stating, “We have more information about number of users (575 million), what they spend on media and software and services ($20 billion/yr) and, increasingly what they spend on each media type (about $9/yr on Software, $2/yr on books, $16/yr on apps, $12/yr on music and $4/yr on video).”

Related Topics: Apple | Channel: Industry | Statistics | Statistics: General | Statistics: Spend Projections | Video


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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