According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day.
According to Horace Dediu at Asymco.com, the rate of video purchases during the past eight years looks like this:
Dediu estimates the rate of spending on iTunes video is approximately $1.75 billion per year. “This [estimate] is much more substantial than prior estimates mainly because movies are much more valuable,” says Dediu, “A tripling of the download rate shows up as a significant rise in the profile of video vis-à-vis the other media types.”
Using iTunes purchase numbers from 2005 to 2012, Dediu put together the following graph to break-out iTunes gross revenues by sub-components:
Dediu reports a broad view of iTunes, stating, “We have more information about number of users (575 million), what they spend on media and software and services ($20 billion/yr) and, increasingly what they spend on each media type (about $9/yr on Software, $2/yr on books, $16/yr on apps, $12/yr on music and $4/yr on video).”