Today, Janrain announced it is among the first companies to support Amazon’s new third-party login service, Login with Amazon. Janrain’s ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites.
Janrain’s user management platform already incorporates over 30 social login providers including Facebook, Twitter, Google and LinkedIn. What the company, and Amazon, believe sets Login with Amazon apart is the ecommerce context of Amazon’s login service.
Login with Amazon turns guest checkout visitors into recognized customers with personalization. On a call earlier this month, Bill Piwonka, Janrain’s VP of Marketing, and Michael Olson, Product Marketing Manager, both said they expect to see ecommerce and consumer brand customers that implement Login with Amazon experience higher user registrations and lower cart abandonment rates.
Amazon has already found early success in testing Login with Amazon on Zappos and Wooot, both Amazon subsidiaries. Citing Amazon’s status as number one most trusted brand, Janrain CEO, Larry Drebes said in a statement, “We know that Login with Amazon is already the most popular registration choice on Zappos.com. This partnership extends that popularity, creating opportunity for our retail and ecommerce clients to facilitate trust from consumers who are comfortable using their Amazon identity in an ecommerce context.”
When using Login with Amazon, registration fields auto-populate with a user’s Amazon account details. In a recent study, Janrain found that 65 percent of consumer said they are more likely to return to a website that automatically welcomes them through social login. Janrain says its customers can implement Login with Amazon from their customer dashboards in about five minutes.