Mad Men’s Joan Harris: The New Face Of Google Now?

joan as google now

If Google’s predictive search service Google Now needed a catchier name similar to Apple’s “Siri,” how about “Joan?” As in Joan Harris, who effectively personified herself in the last episode of Mad Men as doing what Google Now does.

Joan Harris, junior partner with Sterling Cooper Draper Pryce Cutler Gleason & Chaough at the start of last Sunday’s episode, which becomes just Sterling Cooper & Partners by the end, is out on what she mistakenly thought was a date but turns into a client pitch to Avon.

Asked what she does for the agency (good question, I’m not even sure of her title these days, and the Mad Men site sort of has her left in Season 4), Joan says:

I’m in charge of thinking of things before people know they need them.

Nice answer. And it sounds very much like what Google Now is all about, trying to come up with answers before you think to ask them.

There’s no easy clip I can point you to online, so my screen grabs off my purchased copy from Amazon and some help from the Mothereffinganimatedgif animated GIF creation tool will serve to recreate it:


As for Google Now, learn more about it and its close cousin in our articles below:

Related Topics: Channel: Search Marketing | Features & Analysis | Google: Google Now


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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