• http://www.moderninsider.com/ Ted Sindzinski

    I don’t know that having people mention you in a questionable if not negative light translates to any actual business driver. Especially when you’re a clothing company, blaming clothing, for it.

    Yes, I say this knowing ads from the game are about awareness, but even still, it seems like the goal has gone from fostering consideration to counting mentions, without concern over what they say.

  • Pat Grady

    At least Ron Johnson didn’t have any fumbles in this game.

  • bignasty96

    That was a total and complete fail in every sense of the word: http://stholeary.blogspot.com/2014/02/6-reasons-why-jcpenney-super-bowl.html

    Stunned you thought that was a good thing.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Twitter? Real people actually use twitter?

  • Marketing MadEZ

    A total fail that went viral. Maybe the biggest buzz but not for the right reason.

  • http://racquetsocial.com/ Dax Nair

    Another example of a brand trying too hard, to jump in on the real-time marketing bandwagon…